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  2. List of professional designations in the United States

    en.wikipedia.org/wiki/List_of_professional...

    Obtaining a certificate is voluntary in some fields, but in others, certification from a government-accredited agency may be legally required to perform certain jobs or tasks. Organizations in the United States involved in setting standards for certification include the American National Standards Institute (ANSI) and the Institute for ...

  3. California Department of Real Estate - Wikipedia

    en.wikipedia.org/wiki/California_Department_of...

    A real estate license must be obtained from the DRE in order to engage in the real estate business and to act in the capacity of a real estate broker or salesperson within the State of California. Before applying for a license, all education and experience requirements mandated by the Department must be fulfilled. [6]

  4. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    The introduction of marketing automation has made lead scoring easier to implement. [1] The score assigned to each lead is assigned based on their level of interest, fit with the company's target market, and likelihood of becoming a paying customer. It is not static and can change based on the demographic or behavioral criteria set by the company.

  5. California Shine the Light law - Wikipedia

    en.wikipedia.org/wiki/California_Shine_the_Light_law

    The law applies to all for-profit businesses that conduct business with any resident of California and have "shared customer personal information with other companies for their direct marketing use within the immediately preceding calendar year," [3] with the exception of businesses with fewer than 20 employees, federal financial institutions ...

  6. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  7. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.

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