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  2. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  3. Funnel chart - Wikipedia

    en.wikipedia.org/wiki/Funnel_chart

    A typical example of a funnel chart starts with the sales leads on top, then down to the qualified leads, the hot leads and the closed deals. A business is bound to lose some number of potential deals at each step in the sales process and this is represented by the narrowing sections as you move from the top section (the widest) to the bottom section (the narrowest.)

  4. Bass diffusion model - Wikipedia

    en.wikipedia.org/wiki/Bass_diffusion_model

    While the non-cumulative sales curve with negative q is similar to those with q=0, the cumulative sales curve presents a more interesting situation: When p > -q, the market will reach 100% of its potential, eventually, as for a regular positive value of q. However, if p < -q, at the long-range, the market will saturate at an equilibrium level ...

  5. Product differentiation - Wikipedia

    en.wikipedia.org/wiki/Product_differentiation

    Marketing or product differentiation is the process of describing the differences between products or services, or the resulting list of differences. This is done in order to demonstrate the unique aspects of a firm's product and create a sense of value .

  6. Waterfall chart - Wikipedia

    en.wikipedia.org/wiki/Waterfall_chart

    A waterfall chart is a form of data visualization that helps in understanding the cumulative effect of sequentially introduced positive or negative values. These intermediate values can either be time based or category based.

  7. Comparison diagram - Wikipedia

    en.wikipedia.org/wiki/Comparison_diagram

    There are different types of comparison diagrams called comparison diagram/chart in theory and practice, such as Table, data visualized in a tabular form; Matrix based models, for example the balanced scorecard; Quantitative charts such as line chart, bar chart, pie chart, radar chart, bubble chart, scatter diagram etc. Scale comparison diagram

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  9. Plot (graphics) - Wikipedia

    en.wikipedia.org/wiki/Plot_(graphics)

    The graphs can be used together to determine the economic equilibrium (essentially, to solve an equation). Simple graph used for reading values: the bell-shaped normal or Gaussian probability distribution, from which, for example, the probability of a man's height being in a specified range can be derived, given data for the adult male population.