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The first such slogan on the new signboard was penned by Knox Reeves, of a Minneapolis advertising agency. When asked what should be placed on the sign for Wheaties, Reeves sketched a Wheaties box on a pad of paper, thought for a moment, and wrote "Wheaties—The Breakfast of Champions".
Breakfast of Champions, or Goodbye Blue Monday is a 1973 novel by the American author Kurt Vonnegut.His seventh novel, it is set predominantly in the fictional town of Midland City, Ohio, and focuses on two characters: Dwayne Hoover, a Midland resident, Pontiac dealer and affluent figure in the city, and Kilgore Trout, a widely published but mostly unknown science fiction author.
In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box.
Jack Dempsey, Johnny Weissmuller, and others verified the "Breakfast of Champions" slogan. By 1941 Wheaties had won 12% percent of the cereal market. Experiments with the puffing process produced Kix, a puffed corn cereal, and Cheerios, a puffed oats cereal. Further product innovation and diversification brought total General Mills sales to ...
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Breakfast of Champions is a 1999 American satirical black comedy film adapted and directed by Alan Rudolph, from Kurt Vonnegut, Jr.'s 1973 novel. The film starred Bruce Willis , Albert Finney , Nick Nolte , Barbara Hershey , Glenne Headly , Lukas Haas and Omar Epps .
The Champions Classic has been incredibly even through 12 seasons, which is unsurprising given the success of each of the all-time programs. Kansas and Duke lead with 7-5 records, while Kentucky ...
In 1934, Martin and Osa Johnson became the first married couple, and Osa only the second woman, featured on a box of Wheaties breakfast cereal. Beginning that year Wheaties put pictures of well-known people on cereal boxes to match the slogan ”The Breakfast of Champions.” Martin and Osa are pictured atop their Sikorsky S-39 amphibious plane.