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Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.
A slogan should be clear with a supporting message. Slogans, when combined with action, can provide an influential foundation for a cause to be seen by its intended audience. [17] Slogans, whether used for advertising purpose or social causes, deliver a message to the public that shapes the audiences' opinion towards the subject of the slogan.
The term is used in computing to represent aphorisms, maxims, graffiti or other slogans. In electronic texts, a tag or tagline is short, concise sentences in a row that are used when sending e-mail instead of an electronic signature. The tagline is used in computing with the meaning of a "signature" to be affixed at the end of each message.
[citation needed] These signs can be images, words, fonts, colors, or slogans. The underlying level is made up of hidden meanings. The combination of images, words, colors, and slogans must be interpreted by the audience or consumer. [157] The "key to advertising analysis" is the signifier and the signified.
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AOL is celebrating its 35th anniversary, and what better way to commemorate than with a look back at how the brand has transformed over the years.
A slogan is a memorable motto or phrase used as a repetitive expression of an idea or purpose. Business. List of Coca-Cola slogans; List of GMA Network slogans;
Hooters is the registered trademark [3] used by two American restaurant chains: Hooters, Inc., based in Clearwater, Florida, and Hooters of America, Inc. based in Atlanta, Georgia, and owned by the private investment firm Nord Bay Capital (with TriArtisan Capital Advisor as its advisor). [4]