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Japanese street fashion refers to a number of styles of contemporary modern clothing in Japan.Created from a mix of both local and foreign fashion brands, Japanese street fashions tend to have their own distinctive style, with some considered to be extreme and imaginative, with similarities to the haute couture styles seen on European catwalks.
Ganguro (ガングロ) is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000 and evolved from gyaru.. The Shibuya and Ikebukuro districts of Tokyo were the centres of ganguro fashion; it was started by rebellious youth who contradicted the traditional Japanese concept of beauty; pale skin, dark hair and neutral makeup tones.
Japanese street fashion emerges from the social networks among different institutions of fashion as well as various street subcultures, each of which is identified with a unique and original look. These teens rely on a distinctive appearance to proclaim their symbolic, subcultural identity.
Fruits (stylized as FRUiTS) was a Japanese monthly street fashion magazine founded in 1997 by photographer Shoichi Aoki.Though Fruits covered styles found throughout Tokyo, it is associated most closely with the fashion subcultures found in Tokyo's Harajuku district.
Kogyaru or kogal is another Japanese street fashion based on a Shibuya club-hostess look. Women with this style tan their bodies and faces to a deep brown colour, and will frequently use light lipstick to accentuate the darkness and brownness of their complexion.
The Wagamama Fashion: Girls Mode series, [302] known as Style Savvy and Style Boutique in North America and the PAL region respectively, is based on multiple Japanese street fashion subcultures and has a main focus on brands and selling apparel.