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Lillian Vernon Corporation is an American catalog merchant and online retailer that sells household, children's and fashion accessory products. Founded in 1951 by Lillian Vernon ( a/k/a Lillian Menasche), out of her Mount Vernon, New York , apartment; the business name is a combination of her first name and her hometown.
AmeriMark Direct was an American privately held mail order and direct marketing company founded in 1969 and based in Cleveland, Ohio, United States.It operated 10 catalogs and 7 websites [1] and specialized in ladies apparel, shoes, jewelry and accessories, perfumes, fragrances and cosmetics, diet and weight loss, personal care products, As Seen on TV products and housewares.
By 1990, millions of catalogs were being mailed to its own customers and rented mailing lists. In 1991 and 1992 major investments were made in upgrading computer systems and new executives were hired to help manage growth. In 1991 revenues had reached approximately $11 million delivering a profit of $1.6 million. Sales were $18.8 million in ...
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[1] [2] The company is well known for its retail catalogs, which are sent to millions of customers in the United States. [3] While most business is done through mail-order, phone, or online, Blair also maintains retail stores in Warren and Grove City, Pennsylvania, [3] where it is based. [4] Blair employs around 1200 associates. [5]
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