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[33] Something very important that the authors of this survey say is that: "The present study represents an area of ever-growing importance, as approximately 24% of U.S. teens report being online ‘almost constantly’ with much of that time being spent on social media applications". [33]
In the marketing and advertising industry, youth marketing consists of activities to communicate with young people, typically in the age range of 11 to 35. More specifically, there is teen marketing, targeting people age 11 to 17; college marketing, targeting college-age consumers, typically ages 18 to 24; and young adult marketing, targeting ages 25 to 34.
According to Medimark Research Inc., a marketing research company, teenagers are important to marketers because they "have significant discretionary income; spend family money, as well as influence their parents' spending on both large and small household purchases; establish and affect fashion, lifestyle, and overall trends; and provide a 'window' into our society – a view of how it is now ...
Teens today have been growing up in a new reality shaped by social media. "I think parents don't know the majority of what teens are doing on their phones," Sydney Shear told "Nightline." Shear is ...
Nearly half of American teenagers say they are online “constantly” despite concerns about the effects of social media and smartphones on their mental health, according to a new report ...
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Advertising to children and teenagers is a large business with $3.2 billion dedicated to nondigital forms and $900 million allotted to digital advertising in the United States in 2018. [10] This budget has been predicted to increase in value in the coming years. [11]
Advertising: Since mass media costs a lot more than what most consumers are willing to pay, media corporations are in a deficit. In order to fill this gap, advertisers are used. While the media is being sold to consumers, those consumers are, in effect, being "sold" to advertisers. [25]