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Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company . They had briefly produced a different low-alcohol beer by the same name in 1941.
Through this acquisition and others, Molson Coors owns a number of notable beverage brands including Blue Moon, Carling, Coors Banquet, Coors Light, George Killian's Irish Red, Granville Island Brewing, Hamm's, Hop Valley, Leinenkugel's, Miller High Life, Miller Lite, Milwaukee's Best, Molson Canadian, Molson Export, Steel Reserve, and Terrapin.
Coors Light was introduced in 1978. [2] The longtime slogan of "Silver Bullet" to describe it does not describe the beer, but rather the silver-colored can in which Coors packaged the beer. Coors once produced Coors Light in "yellow-bellied" cans like the full-strength Coors. However, when the yellow coloring was removed, the can was left ...
Coors Light on Monday unveiled its 2025 Super Bowl ad, which aims to highlight just how tough a "case of the Mondays" can really be. In the commercial, football fans are forced to face the ...
Bud Light’s decline is benefiting one of its biggest rivals.
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The best-known American lagers worldwide are Anheuser-Busch InBev's Budweiser and Bud Light, although several other prominent brands are produced by MillerCoors; these include Coors Light, Coors Banquet, Miller Lite, and Miller High Life.
Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.