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Shaftesbury defined politeness as the art of being pleasing in company: "'Politeness' may be defined a dext'rous management of our words and actions, whereby we make other people have better opinion of us and themselves." [2] Members of a Gentlemen's club had to conform to a socially acceptable standard of politeness.
The first part of this maxim fits in with Brown and Levinson's negative politeness strategy of minimising the imposition, and the second part reflects the positive politeness strategy of attending to the hearer's interests, wants, and needs. For example:
Military courtesy means good manners and politeness in dealing with other people. Courteous behavior provides a basis for developing good human relations. The distinction between civilian and military courtesy is that military courtesy was developed in a military atmosphere and has become an integral part of serving in uniform."
In the mid-18th century, the first, modern English usage of etiquette (the conventional rules of personal behaviour in polite society) was by Philip Stanhope, 4th Earl of Chesterfield, in the book Letters to His Son on the Art of Becoming a Man of the World and a Gentleman (1774), [9] a correspondence of more than 400 letters written from 1737 ...
The apex of European courtly culture was reached in the Late Middle Ages and the Baroque period (i.e. roughly the four centuries spanning 1300–1700). The oldest courtesy books date to the 13th century, but they become an influential genre in the 16th, with the most influential of them being Il Cortegiano (1508), which not only covered basic etiquette and decorum but also provided models of ...
[6] [39] Japanese researcher Kawai found that there is a lack of "cultural learning" in English education makes the Japanese student weak in effectively using politeness strategies in English, such as the reliance on context understanding in Japanese may cause face-threatening acts when in inter-cultural communication with western cultures. [6]