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  2. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

  3. HubSpot - Wikipedia

    en.wikipedia.org/wiki/HubSpot

    HubSpot's Content Hub is an all-in-one, AI-powered content marketing platform designed to assist marketers in creating and managing content throughout the customer journey. It offers tools for content creation, personalization, and distribution across multiple channels, including blogs, podcasts, and social media.

  4. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  5. Demographic profile - Wikipedia

    en.wikipedia.org/wiki/Demographic_profile

    A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency.

  6. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    The company has used an artificial intelligence (AI) platform to gain knowledge about its customers from actions taken or not taken on the e-commerce site. Email or social media communications are automatically triggered at certain points, such as cart abandonment. This information is also used to refine search engine marketing.

  7. Audience segmentation - Wikipedia

    en.wikipedia.org/wiki/Audience_segmentation

    Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criteria such as product usage, demographics, psychographics, communication behaviors and media use. [1] [2] Audience segmentation is used in commercial marketing so advertisers can

  8. List of social platforms with at least 100 million active users

    en.wikipedia.org/wiki/List_of_social_platforms...

    Meta Platforms United States: 2004 3.070 billion [1] [2] 2.11 billion daily active users [1] 2 YouTube: Alphabet Inc. United States: 2005 2.504 billion [3] 3 WhatsApp: Meta Platforms United States: 2009 2 billion [3] Had 1 billion daily active users when it had 1.3 billion monthly active users [citation needed] Instagram: Meta Platforms United ...

  9. Social selling - Wikipedia

    en.wikipedia.org/wiki/Social_selling

    B2B and B2C companies are now adopting many of those techniques as they are translated to social media platforms. While social selling is sometimes confused with social marketing, there are two key differences. First, social selling is focused on sales professionals, rather than marketing professionals. Second, social selling aims to cultivate ...