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Kind LLC (doing business as Kind Healthy Snacks), stylized as KIND, is an American snack food company based in New York City. It was founded in 2004 by Daniel Lubetzky . [ 1 ] Since 2020, it has been a subsidiary of Mars Inc .
In 2003, concerned about unhealthy snacking choices and the rising obesity and diabetes epidemic in America, Lubetzky launched Kind Snacks with the slogan "Kind to your body, your taste buds and your world". In 2015, Kind was the fastest-growing snack company in the US. [19]
In 2004, frustrated by the dearth of healthy snacks in New York supermarkets, Lubetzky launched KIND—a first-of-its-kind fruit and nut bar that he’d eventually sell to Mars for $5 billion ...
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Trail mix is a type of snack mix, typically a combination of granola, dried fruit, nuts, and sometimes candy, developed as food to be taken along on hikes. Trail mix is a popular snack food for hikes, because it is lightweight, easy to store, and nutritious, providing a quick energy boost from the carbohydrates in the dried fruit or granola ...