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Maltesers' slogan, as of 2016, is "The lighter way to enjoy chocolate". [1] Earlier slogans have included: " The chocolates with the less fattening centre ", " No ordinary chocolate " and " Nothing pleases like Maltesers ".
Make it Mac Tonight (1986, Mac Tonight advertising) McDonald's is your place to be (1986, also used by NBC between 1990 and 1992 as NBC is the place to be) The good time, great taste of McDonald's (1988–1990) You Deserve A Break Today (1989–1991, concurrent with 1988 slogan) Food, folks and fun (February 1990, March 7, 1990 – March 18, 1991)
However, since some ideas resonate with the public with persistence, many advertising slogans retain their influence even after general use is discontinued. If an advertising slogan enters into the public vernacular, word-of-mouth communication may increase consumer awareness of the product and extend an ad campaign's lifespan, [ 8 ] or cause a ...
McDonald's has now become commonplace as a go-to for late night food (especially with the launch of an all-day breakfast menu last year). But in the 80s, the company needed a way to bring people ...
Download QR code; Print/export Download as PDF; Printable version; ... A slogan is a memorable motto or phrase used as a repetitive expression of an idea or purpose.
For Steam's release on Mac OS X, Valve has released a Left 4 Dead–themed advertisement featuring Francis, whose in-game spoken lines involve him hating various things. The given slogan is "I hate different." [25] [26] Subsequently, for Team Fortress 2 ' s release on Mac, a trailer was released which concludes with "Think bullets". [27]