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Second tier showcases brands that are affordable to average Filipinos which include Ralph Lauren, Balenciaga, Michael Kors, Nine West, Kate Spade, Longchamp and Fendi. Third tier are the high street brands that are a bit expensive for average Filipinos, including Comme des Garcons, Lacoste, Diesel, Marks & Spencer, Tommy Hilfiger, Kenneth Cole.
Suyen Corporation is most known for its clothing brand Bench which is the flagship brand of the company. [3] it also owns other local clothing brands such as Human, its streetwear line and Kashieca, which caters to young women. Suyen also manages Bench Skin Expert, Bench Fix Salon, Bench Barbers, and PCX - a cosmetics and beauty shop.
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FUBU. Hip-hop culture at large were devotees of Fubu—a.k.a., For Us, By Us. Founded by Daymond John (Shark Tank fans know what’s up) in 1992, the label set out to bolster the awareness of ...
With a growing trend of prominent brand names and logos on clothing, there has been a development of "hypebeast culture" connected to streetwear as of the mid-2000s. Hypebeasts are defined as buying clothes and accessories to impress others. [27] This trend is inspired by a 1990s fashion for clothing covered in brand names and logos. [28]
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Bench was established in 1987 by Ben Chan.Its first outlet was a small store selling men's t-shirts [1] in an outlet of the SM Department Store (now SM Store). [2] In 1991, Bench released its first television commercial featuring Filipino actor Richard Gomez as its endorser which set a standard on how the brand is promoted by its celebrity endorsers.