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Theodore Mead Newcomb (July 24, 1903 – December 28, 1984) was an American social psychologist, professor and author. Newcomb led the Bennington College Study, which looked at the influence of the college experience on social and political beliefs.
In a 1963 study, Theodore Newcomb pointed out that people tend to change perceived similarity to obtain balance in a relationship. [20] Additionally, perceived but not actual similarity was found to predict interpersonal attraction during a face-to-face initial romantic encounter.
Balance theory is useful in examining how celebrity endorsement affects consumers' attitudes toward products. [6] If a person likes a celebrity and perceives (due to the endorsement) that said celebrity likes a product, said person will tend to like the product more, in order to achieve psychological balance.
Structural balance theory posits that some types of triads are forbidden and others are permitted on the basis of four rules. [4]Using the term “friend” to designate a positive sentiment and the term “enemy” to designate a negative sentiment, the classic balance model defines a sentiment network as balanced if it contains no violations of four assumptions:
Theodore Newcomb first documented this effect through his study of the acquaintance process, which demonstrated how people who interact and live close to each other will be more likely to develop a relationship. [1]
Robert Agnew's "Strain Theory" identifies five types of strain on youth that seem to detect and predict criminal behavior, two of which can be traced back to the elaboration principle. Research has suggested that a youth's interaction with delinquent peers as well as the mere existence of gangs in the individuals neighborhood are strong ...
The basic components of Newcomb's model are two communicators (A and B) and a topic (X). The arrows symbolize the orientations the communicators have toward each other and toward the topic. [96] Newcomb's model was first published by Theodore M. Newcomb in his 1953 paper "An approach to the study of communicative acts".
The impressionable years hypothesis is a theory of political psychology that posits that individuals form durable political attitudes and party affiliations during late adolescence and early adulthood. In United States political history, the theory has been used to explain the waxing and waning in the strength of the two major political parties ...