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Global advertising or international advertising consists of collecting, processing, analyzing and interpreting information. There are two main purposes of international advertising research: (1) to assist business executives to make profitable international advertising decisions for their specific products and services and (2) to contribute to general knowledge of international advertising ...
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber ...
The International Advertising Association (IAA) is a global association that represents marketers, ad agencies and mass media that carries advertisements. The association is headquartered in New York City and maintains chapters in 77 countries.
Integral Ad Science is known for addressing issues around fraud, viewability and brand risk, as well as TRAQ, a proprietary media quality score. [2] [3] [4] The company evaluates the quality of online ad placements between media buyers and sellers. [2] [5] It creates products for agencies and marketers, programmatic players and media sellers. [6]
R/GA is an innovation consultancy, and digital design and advertising agency, headquartered in New York City, with global offices in Austin, Los Angeles, San Francisco, Portland, London, Berlin, São Paulo, Buenos Aires, Singapore, Shanghai, Sydney and Tokyo.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]
In 2010, it was named by Advertising Agency as one of the top ten agencies of the Decade. [4] TBWA\Worldwide has been named Adweek's Global Agency of the Year for 2018, 2018, 2021, and 2022. [5] TBWA\Worldwide was added to Fast Company's list of the World's Most Innovative Companies in 2019. [citation needed]
They were also named Adweek's 2008 U.S. Agency of the year. [24] In December 2009, CP+B was named Advertising Age Agency of the Decade and Boards magazine's Agency of the Year. In 2010, CP+B was named Interactive Agency of the year at the Cannes Lions International Advertising Festival, the third time the agency has won the award since 2005. [25]