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Ethical persuasion concerns the moral principles associated with a speaker's use of persuasion to influence an audience's beliefs, attitudes, intentions, motivations, or behaviors. An ethical speaker may endeavor to: Explore the audience's viewpoint, Explain the speaker's viewpoint, and; Create resolutions. [1]
With the proliferation of fake news in today's society, the significance of ethical communication cannot be overstated. Fake news has permeated various media platforms, including radio stations, and its impact has only amplified with the emergence of online platforms, particularly social media, as primary sources of news for many individuals.
Some of the vital characteristics of ethical communication are discussed below. Conveying the point without offending the audience: [2] While communicating with the audience, expressing the desired message to them in a significant manner is of primary importance.Strong conversation skills can make a big difference in the workplace.
Public relations can facilitate dialogue by establishing channels and procedures for dialogic communication. [2] Dialogic theory argues that organizations should be willing to interact with publics in honest and ethical ways in order to create effective organization-public communication channels.
Rhetor was the Greek term for "orator": A rhetor was a citizen who regularly addressed juries and political assemblies and who was thus understood to have gained some knowledge about public speaking in the process, though in general facility with language was often referred to as logôn techne, "skill with arguments" or "verbal artistry".
The categories of manners are based upon the social outcome of behaviour, rather than upon the personal motivation of the behaviour. As a means of social management, the rules of etiquette encompass most aspects of human social interaction; thus, a rule of etiquette reflects an underlying ethical code and a person's fashion and social status. [19]
The Potter Box is a model for making ethical decisions, developed by Ralph B. Potter, Jr., professor of social ethics emeritus at Harvard Divinity School. [1] It is commonly used by communication ethics scholars.
Public accountability consists of three basic factors. The factors are: a diversity of ideas, an engagement of public decision making, and finally; an account for continuing a practice or way of doing something or a means or reason for changing the practice. Finally, public discourse ethics puts a great responsibility on the individual.