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"Imperial is a special car for a special owner," said Tom Pappert, Chrysler's Vice President of U.S. Automotive Sales. "It is designed to appeal to the personal luxury car buyer seeking the highest level of prestige, advanced styling, engineering and special features, extended warranty, and VIP recognition in both the showroom and service areas."
Compounding this, when Chrysler marketing showed that consumers were likelier to buy an entry-level Chrysler than a DeSoto, Chrysler introduced the Newport as a 1961 model, selling more than 45,000 units in its first year. At less than $3,000, the Newport covered the same price range as the 1961 DeSoto, which had sold 3,034 units total.
Taking over the lead for most-expensive American car, the Eldorado Brougham cost US$13,074 ($141,831 in 2023 dollars [12]), over $3,000 more than the Mark II. The first four-door Eldorado, the Brougham was fitted with rear-hinged coach doors , a stainless-steel roof, additional lower chrome body trim, and four front headlights.
The 1956 PGA Championship was the 38th edition of the professional golf competition, held at Blue Hill Country Club in Canton, Massachusetts, a suburb southwest of Boston. Jack Burke Jr. won his second major championship of 1956, a 3 and 2 victory over Ted Kroll ; [ 2 ] [ 4 ] Burke had won the Masters in April. [ 5 ]