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Title case or headline case is a style of capitalization used for rendering the titles of published works or works of art in English.When using title case, all words are capitalized, except for minor words (typically articles, short prepositions, and some conjunctions) that are not the first or last word of the title.
Betteridge's law of headlines is an adage that states: "Any headline that ends in a question mark can be answered by the word no."It is named after Ian Betteridge, a British technology journalist who wrote about it in 2009, although the principle is much older.
The headline is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents.. The large type front page headline did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines.
News style, journalistic style, or news-writing style is the prose style used for news reporting in media, such as newspapers, radio, and television. News writing attempts to answer all the basic questions about any particular event—who, what, when, where, and why (the Five Ws ) and often how—at the opening of the article .
Due to the material being pre-packaged, press releases save journalists time, not only in writing a story, but also the time and money it would have taken to capture the news firsthand. [ 2 ] Although using a press release can save a news outlet time and money, it constrains the format and style of its content.
Most standard news leads include brief answers to the questions of who, what, why, when, where, and how the key event in the story took place. In newspaper writing, the first paragraph that summarizes or introduces the story is also called the "blurb paragraph", "teaser text" or, in the United Kingdom, the "standfirst".