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A 2021 white paper for YouGov surveyed reasons why viewers around the world don't engage with women’s sports as much. The top reasons given were: "less media coverage," "lack of knowledge of ...
Of the 934 local network affiliate news segments (over 12 hr of broadcasts), 880 were on men's sports (or approximately 11½ hr), 22 segments (or nearly 18 min) were on gender-neutral sports (e.g., a horse race, coverage of the Los Angeles [LA] marathon, and a recreational sports event), and only 32 segments (about 23 min) featured women's sports.
The passing of Title IX in 1972 generated a wave of female participation in athletics, as well as increased funding for female sports. Following their win of the 2015 FIFA World Cup, the US Women's Soccer Team highlighted gender discrimination in sport and brought about another movement towards achieving equal pay in sports. [3]
Because of this, female athletes competing in sports have used their public outreach to spread awareness of the discrimination they face; women have also worked to exceed societal standards and expectations through public displays and by outdoing men in certain sports. In the 1996 Summer Olympics, Kerri Strug competed as a US gymnast.
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Image credits: womenirl "For me, being a woman is about embracing the unique strength, resilience, and grace that comes with our roles in society, whether as mothers, leaders, or individuals ...
Each year since its inception in 1987, the United States Congress recognizes women's contributions to sports and society on a day during the first week of February. [3] NGWSD is celebrated annually across the United States and features community-based events, notable women athletes, awards, and other activities.
In addition, each year, UNESCO organizes a campaign named "Women Make the News"; in 2018 the theme was Gender Equality and Sports Media as "Sports coverage is hugely powerful in shaping norms and stereotypes about gender. Media has the ability to challenge these norms, promoting a balanced coverage of men's and women's sports and a fair ...