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In the late 1940s, a dock strike and the Korean War severely curtailed importation of goods to Hawaii, so Shaheen made his own equipment from parts he found in Honolulu's junkyards to dye and finish fabrics under the brand name Surf 'n Sand Hand Prints. [8] [9] [10] Shaheen distributed his clothing all over the world.
Surfwear is a popular style of casual clothing, inspired by surf culture. Many surf-related brand names originated as cottage industry, supplying local surfers with boardshorts, wetsuits, surfboards or leashes, as well as other hardware. An early Australian surf fashion company was Kuta Lines, founded by Tony Brown after visiting Bali in 1973.
In 2003, Tom Kay [5] founded Finisterre above a surf shop after noticing problems with the ethics, design and functionality of many action sports brands. It started with a fleece and quickly grew to include a range of clothing for surfers to wear before and after surfing.
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Golden Breed is a surf lifestyle clothing brand, initially starting in California in 1969. The Male/Female logo was used by surfers, before being developed into a brand.The Textile Company Don Rancho Corporation initially launched the brand internationally, with a separate license to produce a range of items in Australia, held by John Arnold.
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