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Mopar Parts magazine advertisement from 1954. The term was created by an internal activities council and was first used by Chrysler in 1937 as a product name to put on cans of Chrysler Motor Parts Antifreeze. [1] This new branded product became known as "MoPar antifreeze" a portmanteau of the terms "motor" and "parts". [2]
Engines and body parts: Belgium: Chrysler Antwerpen: Antwerp: 1926: 1958: Assembly of CKD American models for Europe and Middle East: Brazil: Chrysler do Brasil Ltda. Sao Bernardo do Campo, São Paulo: 1969: 1981: Simca Esplanada/Simca Regente/Simca GTX, Dodge Dart, Dodge Magnum, Dodge LeBaron, Dodge Charger, Dodge 1800, Dodge Polara
The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
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In an attempt to stave off the U.S. small car competion, the company increased their stake to 77% of Simca in 1963 [6] and had taken control of the Rootes Group by mid-1964, marketing numerous Simca and Rootes models, e.g. the Simca 1204 and Sunbeam Arrow via a new Simca-Rootes Division, [7] formed in 1966 [8] — with 850 dealers selling four ...