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  2. Personal branding - Wikipedia

    en.wikipedia.org/wiki/Personal_branding

    Building a personal brand is a big part of a celebrity's life, and it can help them spread awareness and also provide an outlet to connect with their fans/supporters. This is made possible through the use of social media and the ability of the person looking to build a personal brand to make their messages heard.

  3. Purple Cow: Transform Your Business by Being Remarkable

    en.wikipedia.org/wiki/Purple_Cow:_Transform_Your...

    The book consists of general concepts interspersed with examples. The argument starts with the presumption that advertising is less effective than it has been, and that the only way now to gain attention in a market is to not only market a product in a remarkable manner, but also to have a remarkable product to market.

  4. Storytelling game - Wikipedia

    en.wikipedia.org/wiki/Storytelling_game

    A storytelling game is a game where multiple players collaborate on telling a story. Some games primarily feature spoken storytelling, while others primarily feature collaborative writing. In some storytelling games, such as many tabletop role-playing games, each player represents one or more characters in the developing story.

  5. Rule of three (writing) - Wikipedia

    en.wikipedia.org/wiki/Rule_of_three_(writing)

    Many advertising campaigns and public information slogans use the technique to create a catchy, memorable way of displaying information. In marketing theory, American advertising and sales pioneer E. St. Elmo Lewis laid out his three chief copywriting principles, which he felt were crucial for effective advertising:

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  7. Storytelling - Wikipedia

    en.wikipedia.org/wiki/Storytelling

    Storytelling can be seen as a foundation for learning and teaching. While the story listener is engaged, they are able to imagine new perspectives, inviting a transformative and empathetic experience. [27] This involves allowing the individual to actively engage in the story as well as observe, listen and participate with minimal guidance. [28]

  8. Constructing a Story - Wikipedia

    en.wikipedia.org/wiki/Constructing_a_Story

    Constructing a Story (French: Construire un récit) by filmmaker and script doctor Yves Lavandier (Writing Drama) is a treatise on conceiving and writing stories for the cinema, the theater, television, and comic books, but also for novels, albeit to a lesser degree. The English edition, translated by story consultant Alexis Niki, was published ...

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