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Monogram is an American brand and former manufacturing company of scale plastic models of cars, aircraft, spacecraft, ships, and military vehicles since the early 1950s. The company was formed by two former employees of Comet Kits, Jack Besser and Bob Reder.
Roth's Web site reports that in 1963 Revell paid Roth 1 cent for every one of his model kits sold, totaling $32,000. [16] [17] In the early-to-mid-1960s, slot car racing became a fad, and like many other companies, Revell attempted to enter the fray by using its plastic model car bodies with mechanicals underneath—fit for the track.
Plastic Model & Tool Catalog 2015 , Magazine Daichi, April 2015; Lune, Peter van. "FROG Penguin plastic scale model kits 1936 - 1950". Zwolle, The Netherlands, 2017, published by author ISBN 978-90-9030180-8
Model Products Corporation, usually known by its acronym, MPC, is an American brand and former manufacturing company of plastic scale model kits and pre-assembled promotional models of cars that were popular in the 1960s and 1970s. MPC's main competition was model kits made by AMT, Jo-Han, Revell, and Monogram.
With the hiring in 1952 of salesman John Cuomo (1901–1971), the company began the manufacture of its own line of plastic model kits, efficiently marketed with a skeleton staff. [3] The target market were young hobbyists, similar to the kits of the rival companies, Monogram and Revell.
Large hobby companies like AMT-Ertl and Revell/Monogram (the same Monogram that bought the Aurora monster molds) began marketing vinyl model kits of movie monsters, the classic Star Trek characters, and characters from one of the Batman films. There was an unprecedented variety of licensed models figure kits. In the late 1990s model kit sales ...