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Danby is the brand name of a line of appliances marketed by Danby Appliances Inc. and Danby Appliances Ltd., led by President and CEO Jim Estill. [1] Danby specializes in designing, manufacturing, and distributing small appliances through national and independent retailers in Canada, the US, UK, and Mexico. [ 2 ]
White Mountain was often called a wine cooler but was more accurately labeled a "beer cooler" by many, as its base was an alcoholic malt beverage rather than wine. The beverage was very sweet and came in strong fruit flavors such as Wild Raspberry, Original Citrus, and Cranberry Splash [ 4 ] that obscured the taste of its alcoholic base.
In Germany, wine coolers became popular in 2004, when the German government imposed an extra duty on alcopops (pre-mixed spirits) of 0.80 to 0.90 euro per bottle, effective 1 August 2004. To circumvent higher taxation, some German producers have switched to wine coolers, which are being marketed in the same way as alcopops. [citation needed]
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The product is a sangria packaged in a 12 fl. oz. glass bottle. The California Cooler formula and packaging was the first to be known as a wine cooler. Originally named Canada Cooler, the California Cooler package was re-designed by Glenn Martinez and Associates, and the drink was eventually also sold in a 2-liter bottle.
Vinotemp was founded in 1985 in Los Angeles, California by Francis Ravel. Ravel initially produced and sold wine before transitioning into making wine cabinets. [citation needed] In 1993, Ravel created a self-contained wine cooling unit, which would come to be one of the companies most lucrative products.