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Depending who you ask, a Kroger-Albertsons merger will drive prices up or down. So, which is it?
Kroger's $24.6-billion acquisition of Albertsons is the largest proposed supermarket merger in U.S. history. The FTC sues, alleging the deal is anti-competitive.
Kroger has promised to invest $500 million to lower prices as soon as the deal closes. It said it also invested in price reductions when it merged with Harris Teeter in 2014 and Roundy’s in 2016.
In October 2022, Kroger agreed to buy Albertsons for $34.10 per share, valuing the deal at $24.6 billion. [1] The acquisition aims to enhance Kroger's competitive edge by expanding its market presence and leveraging economies of scale to offer better prices and services to customers.
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Kroger – Besides the parent company, stores operate under these brands: Baker's (Nebraska) City Market (Colorado, Utah, Wyoming) Dillons (Kansas) Food 4 Less (California, Illinois, Indiana) Fred Meyer (Washington, Oregon, Idaho, Alaska) Fry's (Arizona) Gerbes (Missouri)
The new technology, called “Kroger Edge,” gave the company the power to instantly change prices across dozens of stores. When Edge was first announced, it was promoted as a way to make ...
McMullen said that Albertsons' prices are 10% to 12% higher than Kroger’s and that the merged company would try to reduce the disparity as part of a strategy for keeping customers. Walmart now ...