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A fundraising event (also called a fundraiser) is an event or campaign whose primary purpose is to raise money for a cause, charity or non-profit organization. Fundraisers often benefit charitable, non-profit, religious, or non-governmental organizations, though there are also fundraisers that benefit for-profit companies and individuals.
Today, direct mail fundraising accounts for at least one-fifth of the more than $250 billion contributed annually in the U.S. to the nation's 1.6 million nonprofit organizations. [ citation needed ] Direct mail fundraising has its own unique jargon, much of it related to the art and science of creating, producing and mailing the right appeal to ...
With scrip fundraising, retailers offer gift cards (“scrip”, or “substitute money”) at a discount to non-profit organizations. The non-profit organizations then sell the gift cards to member families at full face value. The families redeem the gift cards at full face value, and the discount or rebate is retained by the non-profit ...
Relationship fundraising, which is characterized as a fundraising approach that focuses on the development of a "unique and special relationship […] between a charity and its supporter" was first discussed in 1992 by Ken Burnett, who proposed that charitable institutions move towards dealing with donors as individuals, looking at their unique donation histories and motivations.
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Nonprofit organizations can also utilize grassroots fundraising. Nonprofit organizations may mix advocacy and grassroots fundraising. For example, the International Rescue Committee ran a grassroots fundraising campaign in response to U.S. president Donald Trump's travel ban. [citation needed]