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A fundraising event (also called a fundraiser) is an event or campaign whose primary purpose is to raise money for a cause, charity or non-profit organization. Fundraisers often benefit charitable, non-profit, religious, or non-governmental organizations, though there are also fundraisers that benefit for-profit companies and individuals.
Direct mail fundraising is a form of direct marketing widely used by nonprofit organizations in North America, Europe, and parts of Asia-Pacific to acquire new donors or members and retain the level of their contributions or dues as part of a fundraising program.
Nonprofit organizations can also utilize grassroots fundraising. Nonprofit organizations may mix advocacy and grassroots fundraising. For example, the International Rescue Committee ran a grassroots fundraising campaign in response to U.S. president Donald Trump's travel ban. [citation needed]
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TV-aksjonen (English: "The TV Campaign/Auction") is an annual national Norwegian charity fund raising event that since 1974 has been run by Norwegian public broadcaster NRK in conjunction with selected organizations. The fundraiser is the world's largest, measured in terms of donated value per capita and number of participants.
Live 8, a large, international series of benefit concerts staged in 2005. A benefit concert or charity concert is a type of musical benefit performance (e.g., concert, show, or gala) featuring musicians, comedians, or other performers that is held for a charitable purpose, often directed at a specific and immediate humanitarian crisis.
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related to: fundraiser events for nonprofit organizations definition form