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These seeds are metaphors for voice or words: to spread voice, words, and opinion to an audience. In a scientific context, dissemination is defined as making projects results available to the scientific community, policy makers and industry – using scientific language prioritizing accuracy. [ 1 ]
Mass communication is "the process by which a person, group of people or organization creates a message and transmits it through some type of medium to a large, anonymous, heterogeneous audience." [ 2 ] This implies that the audience of mass communication is mostly made up of different cultures and behavior and belief systems .
After identifying a message, or part of a message, to be linguistically encoded, a speaker must select the individual words—also known as lexical items—to represent that message. This process is called lexical selection. The words are selected based on their meaning, which in linguistics is called semantic information. Lexical selection ...
"Propaganda" has a negative connotation in a modern political context. Despite that, the word entered language with religious origins. Pope Gregory XV established an institution for spreading the faith and addressing a series of church affairs, which is namely the Congregation for the Propagation of the Faith. Further, a College of Propaganda ...
Sources are objects which encode message data and transmit the information, via a channel, to one or more observers (or receivers). [ citation needed ] In the strictest sense of the word, particularly in information theory , a source is a process that generates message data that one would like to communicate, or reproduce as exactly as possible ...
In this model, information is stored as nodes clustered with related nodes by associated pathways. If one node is activated, nearby nodes are also activated. This is known as spreading activation. Priming occurs when a node is activated, causing related nodes to stand by for possible activation. Both the intensity and amount of elapsed time ...
Agents also gossip about the best match, to date. Thus, if A gossips with B, after the interaction, A will know of the best matches known to B, and vice versa. Best matches will "spread" through the network. If the messages might get large (for example, if many searches are active all at the same time), a size limit should be introduced.
Message: Only messages that are both memorable and sufficiently interesting to be passed on to others have the potential to spur a viral marketing phenomenon. Making a message more memorable and interesting or simply more infectious, is often not a matter of major changes but minor adjustments.