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The Pottery Barn store in Beverly Hills, California Pottery Barn in Calgary. In 2017, the company introduced an augmented reality app for iOS that allowed users to virtually place Pottery Barn products into a room and save room design ideas. [12] It also announced PB Apartment, a small-space furnishings line, for millennials. [13]
Parker informed him that he had three barns full of discontinued or slightly damaged products for sale. The brothers decided to buy the pieces for US$2,500, and, with the help of their father, rented a store on 10th Avenue in New York City to sell their wares, thus giving birth to Pottery Barn.
In an attempt to go further "up-market", the company has focused itself on furniture gallery offerings at higher price points to distinguish itself from competitors like Pottery Barn. Locations have begun adding the term "Gallery" to their marques to indicate the change. [ 27 ]