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  2. Letter of intent - Wikipedia

    en.wikipedia.org/wiki/Letter_of_intent

    The examples and perspective in this article deal primarily with the United States and do not represent a worldwide view of the subject. You may improve this article, discuss the issue on the talk page, or create a new article, as appropriate. (March 2009) (Learn how and when to remove this message)

  3. Business correspondence - Wikipedia

    en.wikipedia.org/wiki/Business_correspondence

    Business letters are the most formal method of communication following specific formats. They are addressed to a particular person or organization. A good business letter follows the seven C's of communication. The different types of business letters used based on their context are as follows, Letters of inquiry; Letters of claim/complaints

  4. Touchpoint - Wikipedia

    en.wikipedia.org/wiki/Touchpoint

    In saying this, examples of post-purchase touchpoints are, customer satisfaction surveys, product warranties, post-purchase customer service and support, loyalty programs and even billing processes. All such touchpoints enable brands or companies to retain customers and nurture the relationship between consumer and brand.

  5. Business letter - Wikipedia

    en.wikipedia.org/wiki/Business_letter

    Business letters can have many types of content, for example to request direct information or action from another party, to order supplies from a supplier, to point out a mistake by the letter's recipient, to reply directly to a request, to apologize for a wrong, or to convey goodwill. A business letter is sometimes useful because it produces a ...

  6. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

  7. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products. [ 16 ] In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to ...

  8. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Online customer engagement is qualitatively different from offline engagement as the nature of the customer's interactions with a brand, company and other customers differ on the internet. Discussion forums or blogs , for example, are spaces where people can communicate and socialize in ways that cannot be replicated by any offline interactive ...

  9. Call to action (marketing) - Wikipedia

    en.wikipedia.org/wiki/Call_to_action_(marketing)

    Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale.A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.