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Lee aired its first television advertisement, which promoted Lee western wear. In the 1970s Lee shifted its focus from the workwear business and began catering to fashion cycles. Lee created an all-new fit for women under the Ms. Lee label. A youth wear line for boys and girls was introduced.
Cricket Lee (born March 17, 1953, in Decatur, Alabama) is an American entrepreneur and inventor notable for created a clothes fitting standard called Fitlogic, designed to include size and three body types for US women, and founding the company Fit Technologies to market the standard.
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