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Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use ...
A proto-brand is one that possesses at least one of three characteristics; place – information about the origin of manufacture-expressed by a mark, signature or even by the physical properties of the raw materials including the packaging materials, performs a basic marketing function such as storage, transportation and assortment; and quality ...
Additionally, primary packaging, also known as retail packaging or consumer units, is responsible for the marketing aspects of food packaging. [5] Typically, the packaging materials used in the primary level include cardboard cartons, plastic trays, glass bottle and multi-layerd structure .
Food marketers also use appealing packaging to attract children to their product through bright colours, including toys in schemes (McDonald's Happy Meals with a toy included is an example) and utilising famous television or film characters to spark interest. [22] In terms of packaging, brands will also change the size of products to entice ...
The original marketing mix, or 4 Ps, as originally proposed by marketers and academic Philip Kotler and E. Jerome McCarthy, provides a framework for marketing decision-making. [6] McCarthy's marketing mix has since become one of the most enduring and widely accepted frameworks in marketing. [22]
Packaging engineering, also package engineering, packaging technology and packaging science, is a broad topic ranging from design conceptualization to product placement. All steps along the manufacturing process, and more, must be taken into account in the design of the package for any given product.
Chocolate Easter Bunny Ramadan cigarettes Special labeling of soft drinks. Seasonal packaging is a way of marketing a product and sparking sales in consumer segments that infrequently buy the product, by wrapping the product in a package closely related to seasons or holidays such as Valentine's Day, Easter, Mother's Day, Memorial Day, the Fourth of July, Labor Day, back-to-school, Halloween ...
Active packaging usually means having active functions beyond the inert passive containment and protection of the product. [2] Intelligent and smart packaging usually involve the ability to sense or measure an attribute of the product, the inner atmosphere of the package, or the shipping environment. This information can be communicated to ...