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The song's music video broke the records for the biggest music video premiere on YouTube, with 1.66 million concurrent viewers, and the most-watched music video within 24 hours, with 86.3 million views in its first day. [49] It became the fastest video to reach 100 million views, in just 32 hours, [50] and 200 million views, in seven days. [51]
Recently, the Internet has helped promote independent artistic material. Artists tend to post their music on websites such as Myspace and ILike, and sometimes have their music played on podcast shows. In recent times, artists such as Nine Inch Nails and Radiohead, who once had major label record deals, have started to release their music ...
Many independent musicians, as well as large companies such as Universal Music Group, use YouTube to promote videos. Six of the 10 most viral YouTube videos of 2015 were rooted in music. [44] One such video, the "Free Hugs Campaign" with accompanying music by the Sick Puppies, was one of the winners of the 2006 YouTube Awards. [45]
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
While YouTube's revenue-sharing "Partner Program" made it possible to earn a substantial living as a video producer—its top five hundred partners each earning more than $100,000 annually [270] and its ten highest-earning channels grossing from $2.5 million to $12 million [271] —in 2012 CMU business editor characterized YouTube as "a free-to ...
Since Lady Gaga's "Bad Romance" in 2009, every video that has reached the top of the "most-viewed YouTube videos" list has been a music video. In November 2005, a Nike advertisement featuring Brazilian football player Ronaldinho became the first video to reach 1,000,000 views. [1] The billion-view mark was first passed by Gangnam Style in ...
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A music video is a video that integrates a song or an album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of music recordings.