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  2. Pfizer Plans Direct-to-Consumer Lipitor Sales - AOL

    www.aol.com/news/2011-11-22-pfizer-plans-direct...

    Lately, almost every day we've heard of a new Pfizer (NYS: PFE) strategy for hanging on to Lipitor sales after the drug faces generic competition. Discounts, co-pay cards, rebates, conversion to ...

  3. Drug coupon - Wikipedia

    en.wikipedia.org/wiki/Drug_Coupon

    Drug coupon advocates argue that coupon programs enhance medication adherence by reducing or eliminating drug copays. [2] As of 2008, the U.S. Food and Drug Administration (FDA) was planning a study to see if coupons make patients overlook drug risks and side effects in their effort to save money. [2] All medicines come with a certain level of ...

  4. Co-pay card - Wikipedia

    en.wikipedia.org/wiki/Co-pay_card

    An example: A brand offers a co-pay card giving patients the opportunity to save up to $20 off each prescription fill. A patient receives the co-pay card and visits their pharmacy. The patient provides his/her insurance card and co-pay card to the pharmacist. The pharmacist enters information into his/her pharmacy management system from both cards.

  5. 3 Things More Important to Pfizer Than Losing Lipitor - AOL

    www.aol.com/news/2011-11-30-3-things-more...

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  6. Why CVS Charges $133 More Than Costco for Generic Lipitor - AOL

    www.aol.com/news/2013-04-03-cvs-costco-generic...

    Jb Reed, Bloomberg via Getty Images By Emily Jane Fox CVS (CVS) charges $150 for a monthly prescription of the generic version of the cholesterol drug Lipitor. The same drug goes for $17 at Costco.

  7. Atorvastatin - Wikipedia

    en.wikipedia.org/wiki/Atorvastatin

    Pfizer's U.S. patent on Lipitor expired on 30 November 2011. [127] Initially, generic atorvastatin was manufactured only by Watson Pharmaceuticals and India's Ranbaxy Laboratories . Prices for the generic version did not drop to the level of other generics—$10 or less for a month's supply—until other manufacturers began to supply the ...

  8. Pfizer Eyes OTC Lipitor, but Will FDA Approve? - AOL

    www.aol.com/news/2011-08-04-pfizer-eyes-otc...

    You can't blame Pfizer (NYS: PFE) for trying to squeeze every last bit of sales from Lipitor. And on the face of it, a bid to move the megablockbuster cholesterol drug over the counter seems logical.

  9. Ezetimibe/atorvastatin - Wikipedia

    en.wikipedia.org/wiki/Ezetimibe/atorvastatin

    Ezetimibe/atorvastatin (trade names Liptruzet, Atozet) is a cholesterol lowering combination drug. In the United States, it was approved in May 2013, by the Food and Drug Administration for the treatment of elevated low-density lipoprotein (LDL) in patients with primary or mixed hyperlipidemia as adjunctive therapy to diet. [ 1 ]

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