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News design is the process of arranging material on a newspaper page, according to editorial and graphical guidelines and goals. Main editorial goals include the ordering of news stories by order of importance, while graphical considerations include readability and balanced, unobtrusive incorporation of advertising .
In some countries, particular formats have associations with particular types of newspaper; for example, in the United Kingdom, there is a distinction between "tabloid" and "broadsheet" as references to newspaper content quality, which originates with the more popular newspapers using the tabloid format; hence "tabloid journalism".
Modern printing facilities most efficiently print broadsheet sections in multiples of eight pages (with four front pages and four back pages). The broadsheet is then cut in half during the process. Thus, the newsprint rolls used are defined by the width necessary to print four front pages. The width of a newsprint roll is called its web.
In South Africa, the Bloemfontein-based daily newspaper Volksblad became the first serious broadsheet newspaper to switch to tabloid, but only on Saturdays. Despite the format being popular with its readers, the newspaper remains broadsheet on weekdays. This is also true of Pietermaritzburg's daily, The Witness in the province of KwaZulu-Natal.
The nameplate (American English) or masthead (British English) [1] [2] of a newspaper or periodical is its designed title as it appears on the front page or cover. [3] Another very common term for it in the newspaper industry is "the flag". It is part of the publication's branding, with a specific font and, usually, color.
In many ways, USA Today breaks the traditional newspaper layout. Some examples of its divergence from tradition include using the left-hand quarter of each section as "reefers" (front-page paragraphs referring to stories on inside pages [49]), sometimes using sentence-length blurbs to describe stories inside. The lead reefer is the cover page ...
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Above the fold is the upper half of the front page of a newspaper or tabloid where an important news story or photograph is often located. Papers are often displayed to customers folded so that only the top half of the front page is visible. Thus, an item that is "above the fold" may be one that the editors feel will entice people to buy the ...