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In 1992, CoverGirl became the first major cosmetic company to sign a black model to an exclusive contract. Canada-born Lana Ogilvie became the first black woman [15] to represent a non-ethnic cosmetics company, and opened the door for traditionally Caucasian-focused brands to embrace different cultures and ethnicities in their brand. [16]
Thrill a peach-scented brand of dishwashing liquid, discontinued after 1976. Top Job all-purpose cleaner merged into the Mr. Clean brand in 1990; Victor shortening; Wash & Go haircare sold to Conter S.r.l. effective June 30, 2015; Wella, Clairol, CoverGirl Makeup sold to Coty (2016) [25] Whirl butter flavored oil (sold to ACH in 2001)
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Revlon's share dropped from 20 percent to 10 percent of department store cosmetics sales. Sales at the drugstore also declined as Revlon lost shares to Noxell's Cover Girl brand. Revlon compensated with more acquisitions; Max Factor, Ellen Betrix, Charles of the Ritz, Germaine Monteil, Almay, Fermodyl, Lancaster, Aziza, and Halston.
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Talia Joy Castellano (August 18, 1999 – July 16, 2013) was an American internet personality and model who was best known for her work on YouTube, notably her makeup and fashion content, and for becoming the first honorary CoverGirl in 2012. She battled the diseases neuroblastoma and leukemia for six years, and died on July 16, 2013. As of May ...
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