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2. Foundation (cosmetics) - Wikipedia

   en.wikipedia.org/wiki/Foundation_(cosmetics)

   Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .

3. Lipstick - Wikipedia

   en.wikipedia.org/wiki/Lipstick

   Liquid lipstick tends to have more staying power and is more pigmented than traditional lipstick. However, it dries out more and cracks more readily over time depending upon the product quality. In early 2019, before the COVID-19 pandemic, trend of liquid lipstick was changed from the liquid matte lipstick to semi-matte or glossy finish ...

4. Shiseido - Wikipedia

   en.wikipedia.org/wiki/Shiseido

   Shiseido store in Hong Kong Shiseido collagen, three types. Shiseido Company, Limited (Japanese: 株式会社資生堂, Hepburn: Kabushiki gaisha Shiseidō, pronounced [ɕiseꜜːdoː]) is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872. Its product categories consist of: skin care, makeup, body care, hair care, and ...

5. Cosmetics - Wikipedia

   en.wikipedia.org/wiki/Cosmetics

   Lipsticks, liquid foundations, and other liquid cosmetics, as well as compressed makeups such as eye shadow and blush in compacts, are often called mineral makeup if they have the same primary ingredients as dry mineral makeups. Liquid makeups must contain preservatives, and compressed makeups must contain binders, which dry mineral makeups do not.

6. Max Factor - Wikipedia

   en.wikipedia.org/wiki/Max_Factor

   Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.7 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.

7. Origins (cosmetics) - Wikipedia

   en.wikipedia.org/wiki/Origins_(cosmetics)

   By age 25, Origins has helped to plant over 600,000 trees. [7] In October 2020, Origins and its parent, The Estée Lauder Companies announced their partnership with global chemical industry leader SABIC and packaging manufacturer Albéa. Origins would be the first prestige cosmetics brand to utilize advanced recycled resin in their tube packs ...