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Women also found a new need to wear more make-up, as a skewed postwar sex ratio created a new emphasis on sexual beauty. [2] Additionally, as women began to enter the professional world, publications such as the French Beauty Industry encouraged women to wear makeup to look their best while competing with men for employment.
In 2019, Virgin Atlantic airlines announced that they would no longer have a policy requiring women workers to wear makeup. [5] In 2022, British Airways changed their uniform policy to be gender neutral. Makeup is now optional for women workers and male workers are now allowed to wear makeup and nail polish. [6]
In the 1970s, at least five companies started producing make-up for African American women. Before the 1970s, makeup shades for Black women were limited. Face makeup and lipstick did not work for dark skin types because they were created for pale skin tones. These cosmetics that were created for pale skin tones only made dark skin appear grey.
The women won, and Newsweek agreed to allow women to be reporters. [116] The day the claim was filed, Newsweek's cover article was "Women in Revolt", covering the feminist movement; the article was written by a woman who had been hired on a freelance basis since there were no female reporters at the magazine. [117]
France: An old bylaw requiring women in Paris, France to ask permission from city authorities before "dressing as men", including wearing trousers (with exceptions for those "holding a bicycle handlebar or the reins of a horse") was declared officially revoked by France's Women's Rights Minister, Najat Vallaud-Belkacem. [323]
Spain: Law 31/1972 changed the law in respect to articles 320 and 321. It reduced the age of majority to 21 in all cases for women, and allowed women to act as an adult in civil life. This meant both men and women reached majority when they were 21. [315] [179] [171] Spain: The law changed in 1972 to give women more freedom from their fathers.
It was considered brazen and uncouth to wear makeup. [9] In the 1850s, reports were being published warning women of the dangers of using lead and vermilion in cosmetics applied to the face. The first lipstick was created by Parisian maison Guerlain in 1870. [10] The refillable pink lipstick has a remarkable story.
The length of the hair, in particular, was a display of a woman's health and was well taken care of. Both men and women used products to promote hair growth. Since the use of cosmetics on societal women was limited, hair was kept well groomed. Victorian women would braid their hair, use hair wigs, and apply heat to make tight curls.