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Then Governor Luis Fortuño also declared a new holiday called Bacardi Day, to be celebrated on February 4, in honor of the company's important ties to Puerto Rico and its economy. [4] The Bacardi complex is the second most visited tourist attraction in Puerto Rico. [4] At the complex, tourists can go on a historical tour, a rum tasting tour ...
Don Q Añejo, a barrel-aged rum. Rum (ron in Spanish) production has been an important part of Puerto Rico's economy since the 16th century. While sugar cane harvesting has virtually disappeared in Puerto Rico (except for a few isolated farms and agricultural experiments), distilleries around the island still produce large amounts of rum every year.
The company currently produces over 60% of the rum sold in Puerto Rico. In 1998, the annual sales of Serrallés. Inc. surpassed $100 million. [citation needed] The company has become a large industrial and marketing enterprise that produces and distributes over 80 different product lines worldwide. [16]
The Bacardi Distillery also offers tours of its facilities to visitors who want to learn about the rum manufacturing industry in the island and the Caribbean. [ 20 ] To stimulate local tourism, the Puerto Rico Tourism Company launched the Voy Turistiendo ("I'm Touring") campaign, with a passport book and website.
The "Cathedral of Rum" at the Bacardi distillery in Cataño, Puerto Rico, near San Juan Bacardi's former U.S. headquarters in Miami. In 2006, the company moved to Coral Gables, Florida. In 1964, Bacardi opened new US offices in Miami, Florida. Exiled Cuban architect Enrique Gutierrez created a hurricane-proof building using a system of steel ...
In 1994, Bacardi began producing rum under the Havana Club name in Cataño, Puerto Rico using a recipe given to them by Arechabala family members. [ 7 ] [ 8 ] While originally sold in only a few US states (primarily Florida), production was expanded in 2006, and in 2012, after winning a critical court battle, Bacardi announced plans to sell the ...
Since the 1960s Cuban revolution, Bacardi has had its headquarters in Bermuda, but produces most of its rum in Puerto Rico at the Cathedral of Rum. [citation needed] By the 1960s, Don Q was available on most of Puerto Rico's important supermarket chains, such as Pueblo and others. It also became available at Amigo. [16]
Museo Castillo Serrallés (English: Serrallés Castle Museum), a.k.a. Museo de la Caña y el Ron (English: Sugar Cane and Rum Museum), [6] is an agricultural museum in the city of Ponce, Puerto Rico, that showcases the history of sugar cane, its derivative rum industry, and their impact in the economy of Puerto Rico.