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Cîroc was founded in France by Jean-Sébastien Robicquet, whose family is from the wine-growing region of Bordeaux. [ 18 ] [ 19 ] Robicquet, whose family has been in the wine and spirits business since the early 17th century, had studied winemaking in university before moving into spirits production.
Business mogul Sean "Diddy" Combs has sued the British beverage company that co-owns his liquor brands, claiming that the spirits giant Diageo has "kneecapped" his Ciroc and DeLeon labels' sales ...
“Sean ‘Diddy’ Combs is a music icon, self-made entrepreneur, loving family man and proven philanthropist who has spent the last 30 years building an empire, adoring his children and working ...
Combs’ suit, filed with the New York Supreme Court in Manhattan last month, says Diageo North America starved Combs’ vodka The post Sean ‘Diddy’ Combs’ lawsuit called a ‘sham’ by ...
The post Sean ‘Diddy’ Combs and Diageo settle, withdraw lawsuits in case that accused Diageo of racism appeared first on TheGrio. ... Diageo is now the sole owner of Ciroc vodka and DeLeon ...
Combs, who signed a deal to promote Ciroc in 2007 and purchased DeLeon with Diageo in 2013, said the neglect worsened after Diageo bought two competing tequila brands: Don Julio in 2014 and ...
Before Diddy, Ciroc had been struggling to create a brand presence as it sold just 50,000 nine-liter cases of Ciroc in 2007. Under Diddy's brand ambassadorship, Ciroc's sales increased to 2.2 ...
Combs’ relationship with Diageo dates to 2007, when the London-based company — which owns more than 200 brands, including Guinness beer and Tanqueray gin — approached Combs about Ciroc.