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By the early 1970s, Lionel had purchased the chain and grew it to 150 stores, under the names Lionel Kiddie City, Lionel Playworld, and Lionel Toy Warehouse (rebranded as Lionel Kiddie City in 1990). For a time it was the second-largest toy store chain in the United States.
During the post-war period, toys were frequently advertised through comic books and children's magazines.. Toy advertisements are aimed at three target audiences: children, adults (especially close relatives such as parents or grandparents), and toy retailers.
This is an accepted version of this page This is the latest accepted revision, reviewed on 20 February 2025. American international toy, clothing and baby product retailer For the Canadian and British expansions, see Toys "R" Us Canada and Toys "R" Us UK. Toys "R" Us Logo used since 2007 Company type Subsidiary Industry Retail Founded April 1948 ; 76 years ago (1948-04) Washington, D.C ...
These were locally produced commercial television programs intended for the child audience with unique hosts and themes. This type of programming began in the late 1940s and continued into the late 1970s; some shows continued into the 1990s. Author Tim Hollis documented about 1,400 local children's shows in a 2002 book, Hi There, Boys and Girls ...
Meanwhile Toys "R" Us continued to grow and Child World had to defend a lawsuit from the Consumer Products Safety Commission. [3] Child World ended 1990 with US$830 million in assets but US$1 billion in liabilities. Cole National sought to sell the ailing chain. A US$157 million deal fell through and there were no other buyers.
The "Stars and Stripes" boxed set was also released, featuring members of the original thirteen Joes from 1982. The line continued as a Toys "R" Us exclusive in 1998. One of the rarest G.I. Joe figures, the so-called "Profit Director Destro" (or PDD for short), was released in 1997 in the Cobra Command Team pack.
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1977–1990s: Grimace's green Irish Uncle who visited every St. Patrick's Day CosMc: 1980s–1999: An alien who sporadically appeared to trade items for McDonald's food Bernice: 1992–mid-1990s: A strange creature who showed up in McDonaldland occasionally Vulture: 1980s–1990s: An unnamed vulture who appeared in several multi-commercial ...