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Blendtec is an American company that sells commercial and residential blenders. It is a division of K-TEC, Inc. [ 3 ] Blendtec was founded in 1975 by Tom Dickson, [ 3 ] and as of 2022 [update] still operates primarily from Orem , Utah , United States .
Will It Blend? is a viral marketing campaign consisting of a series of infomercials that showed demonstrations of the Blendtec line of blenders (particularly the Total Blender). In the show, Blendtec founder Tom Dickson attempts to blend items to demonstrate the power of his blender.
Vitamix primarily markets its blenders using live demonstrations, and as of 2013 employed over 500 representatives to show its products at culinary festivals, grocery stores, wholesales clubs and conventions. Vitamix's corporate clients include Starbucks, McDonald's, and Jamba Juice (Jamba Juice switched to competitor Blendtec in 2015). [17]
Tom Dickson, creator of Blendtec and its Will It Blend? advertising campaign; Tommy Dickson (1929–2007), Northern Irish footballer; Thomas Law Dickson (ca 1769 – after 1810), farmer, judge and politician in Nova Scotia; Thomas Dickson (Scottish politician) (1885–1935), Member of Parliament for Lanark, 1923–1924 and 1929–1931
In 1996 Tom Dickson, founder and CEO of Blendtec, introduced the WildSide blending jar—a unique design that eliminated the need for stir sticks and plungers to make thicker blends. The technology was so effective that Vita-Mix decided to use the design in the company's commercial blending containers.
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