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Be Like Mike is a television advertisement for Gatorade starring American professional basketball player Michael Jordan.Created by advertising agency Bayer Bess Vanderwarker, it featured various children and adults playing basketball with Jordan, set to a song with lyrics about wishing one could be like the basketball player.
During the 1980s, Michael Jordan was an American basketballer who became nationally renowned for his prowess as a star player for the Chicago Bulls. [1] Popularizing the sport to outsiders, he secured various sponsorship deals, including one with Nike to promote the Air Jordan brand of basketball shoes , released in 1985. [ 1 ]
The ad depicts signature moves from Michael Jordan's NBA career, recreated in the present day by twelve young basketball players around the world. Included are moments from the 1989, 1991, 1992, and 1998 NBA playoffs and the iconic 1988 slam dunk. The ad was produced by Smuggler and directed by Brian Beletic for the advertising agency Wieden ...
Coach has tapped several famous faces for its fall 2021 ad campaign. The brand’s ambassadors, Jennifer Lopez, Michael B. Jordan, Jeremy Lin and Köki, star in Coach’s “With Friends ...
Is the heat on, or is it just Michael B. Jordan? The 36-year-old actor poses for Calvin Klein’s Spring/Summer 2023 campaign wearing only the famous underwear. Shot by legendary photographers ...
Nice guys, or should I say, “corny” guys, don’t always finish last. Actor, producer and now director Michael B. Jordan The post Michael B. Jordan bares it all in new Calvin Klein campaign ...
Gatorade revives the classic ‘Is It In You?’ ad campaign with Caitlin Clark, Michael Jordan, Josh Allen, Jayson Tatum, A’ja Wilson and Sydney McLaughlin-Levrone.
At the podium ceremony Michael Jordan famously covered up the Reebok logo with the American flag. [6] [29] At the 1996 Summer Olympics, Nike engaged in a marketing campaign including magazine ads and billboards, to compete with Reebok who had paid $50 million to become the event's official