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In 2008, SADD partnered with the White House's National Youth Anti-Drug Media Campaign to raise awareness about the link between stress and drug use among teens and about prescription drug use. By 2009, the SADDvocate, SADD's monthly e-newsletter for students and advisors, had reached more than 11,000 subscribers.
Soon enough multiple other protests unraveled in an effort to breakdown the one party communist regime of Czechoslovakia. The series of protests were successful; they broke down the communist regime and implemented the use of democratic elections in 1990, only a few months after the first protest. [35] Another example of this was the Serbian Otpor!
This campaign was a major success and fits the definition of attack marketing: it ambushed and surprised the consumers at the various locations, created a large amount of social buzz, and was achieved through an unconventional method.
The Do the Write Thing Challenge (or DtWT) is a writing program for junior high students organized by the U.S. National Campaign to Stop Violence. [1] [2] [3] Intended to reduce youth violence, the Do the Write Thing Essay Challenge Program began in 1994 as a local program in Washington, D.C. and expanded in 1996 to other cities.
A successful example of this was the campaign against the Transatlantic Trade and Investment Partnership (TTIP) organized by European civil society organizations which halted negotiations by tapping into public fears concerning food safety and corporate power. [3] Effective campaigning results in a multitude of different outcomes.
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
The 1999 campaign theme was entitled Fulfilling the Promise of Freedom from Violence. [14] In 2000, the theme was Celebrating the 10th Anniversary of the Campaign, in which participants would review the accomplishments of the last 10 years of the campaign and build upon those achievements. The center also asked participants to send in ...
The social norms approach, or social norms marketing, [1] is an environmental strategy gaining ground in health campaigns. [2] While conducting research in the mid-1980s, two researchers, H.W. Perkins and A.D. Berkowitz, [3] reported that students at a small U.S. college held exaggerated beliefs about the normal frequency and consumption habits of other students with regard to alcohol.