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Jean René Lacoste (2 July 1904 – 12 October 1996) was a French tennis player and businessman. He was nicknamed "the Crocodile" because of how he dealt with his opponents; [2] he is also known worldwide as the creator of the Lacoste tennis shirt, which he introduced in 1929, and eventually founded the brand and its logo in 1933.
In 1929 René Lacoste, the French 7-time Grand Slam champion, decided that the stiff dress shirts and ties usually worn by tennis players were too cumbersome and uncomfortable for the tennis court. Instead, he designed a loosely-knit piqué cotton shirt with an unstarched, flat protruding collar and a longer shirt-tail in back than in front ...
Swap that t-shirt out for a Lacoste polo, and 90 percent of the time you're going to look better. You can go to the beach, walk in the park, and sit down to a nice meal without embarrassing your date.
René Lacoste Foundation is a community program developed to help children be able to play sports in school. In March 2016, the company opened a new flagship store on Fashion Street in Budapest. [14] In 2017, tennis player Novak Djokovic was named brand ambassador and "the new crocodile" (next to Rene Lacoste) for Lacoste. This obligation ...
A shirt collar with a wide spread between the points, which can accommodate a bulky necktie knot. Tab collar: A shirt collar with a small tab that fastens the points together underneath the knot of the necktie. Tunic collar: A shirt collar with only a short (1 cm) standing band around the neck, with holes to fasten a detachable collar using ...
In 1953, David Crystal, the owner of Izod and Haymaker, bought 50% of the rights to market Lacoste in America. The "Izod" and "Haymaker" brands were already established there. "Lacoste" was added to enhance the brands' prestige and introduce the name to American markets. The resulting union of the two companies was the piqué polo/tennis shirt ...