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This style of uniform continued through the 1950s and 1960s and is often depicted in movies and photos from that time period. Jean Lee Originals in Goshen, IN became the first company to widely market cheerleading uniforms in the 1960s and 1970s. Owner, Jean Marie Harter, designed the pleated skirt and double stripe sweater styles still in use ...
Varsity Brands, Inc. is an American apparel company owned by the private equity firm Kohlberg Kravis Roberts.It is primarily focused on academic apparel and memorabilia, with its operations split among three major subsidiaries, including Herff Jones—a manufacturer of products such as class rings, graduation caps and gowns, and yearbooks; Varsity Spirit—which produces apparel and ...
Varsity Spirit cheerleader. Varsity Spirit, LLC, also known as Varsity, is an American cheerleading company owned by Varsity Brands.Founded in 1974 as the Universal Cheerleaders Association, the company is a manufacturer of apparel for cheerleading and dance teams, organizer of cheerleading competitions, and operator of training camps and sanctioning bodies.
Over the years, the uniforms worn by cheerleaders have transformed from plain skirts and tops to elaborate, sometimes sequin-covered costumes that perfectly suit the animated atmosphere of the NFL.
Over the years, the uniforms worn by cheerleaders have transformed from plain skirts and tops to elaborate, sometimes sequin-covered costumes that perfectly suit the animated atmosphere of college ...
The past years have seen an evolution of cheerleader uniforms. Take the NFL's first cheerleading squad for instance. In 1954, the Baltimore Colts were the first team in the league to ever have ...