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The tourism industry was severely affected during the COVID-19 pandemic, when tourist arrivals dropped to only 1.48 million in 2020 due to government pandemic-related lockdowns to control the spread of the virus, [25] and when Super Typhoon Odette ravaged tourism-dependent remote islands, including Siargao, in central and southern Philippines ...
The Department of Tourism (DOT) on May 11, 2023, clarified that We Give the World Our Best is not the country's tourism campaign. [5] The OPACC released a statement on May 13 clarifying the campaign's goals. [1] [6] In June 2023, the DOT would launch the Love the Philippines tourism marketing campaign.
This category is for advertising or marketing campaigns, mainly by the Department of Tourism to promote tourism in the Philippines, or certain places in the Philippines. Pages in category "Philippine tourism campaigns"
NPDC aims to provide the general public with access to and enjoyment of an open park, showcase national heritage that will promote Filipino arts, culture and tradition, develop new parks and conducive business climate consonant to preservation of historical significance, and establish inter-agency linkages to achieve the agency’s thrust and ...
The Tourism Infrastructure and Enterprise Zone Authority (TIEZA), formerly the Philippine Tourism Authority (Filipino: Pangasiwaang Pilipino sa Turismo), is an agency of the Philippine national government under the Department of Tourism responsible for implementing policies and programs of the department pertaining to the development, promotion, and supervision of tourism projects in the ...
Then Department of Tourism secretary Richard Gordon conceptualized the tagline "Wow Philippines" himself in 2002. The government agency then had a limited budget allotted for advertising. [ 1 ] The promotional campaign was based on the 24-month Visit Philippines 2003 campaign by the World Tourism Organization which aimed to encourage the ...
Philippine Tourism (Department of Tourism) Campaigns & Grey: Tagline for a tourism campaign to promote the Philippines that contains a "cartoony" logo: The tagline's logo was alleged to be plagiarized from Poland's Polska tourism campaign. Campaigns & Grey said that the campaign and logo were released prematurely. [7] BF-GF: 2011
The DOT made a target of 7.4 million tourist arrivals to the Philippines in 2018. The target was not met, with only 7.1 million arrivals recorded. The DOT however remarked that the figure is already the "highest ever" in the Philippine tourism industry compared to records in the previous years.