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Some breast cancer-related organizations, such as Pink Ribbon International, [5] use the pink ribbon as their primary symbol. Susan G. Komen for the Cure uses a stylized "running ribbon" as their logo. [6] While specifically representing breast cancer awareness, the pink ribbon is also a symbol and a proxy of goodwill towards women in general. [7]
Picture of a Pink ribbon. Pinkwashing is a form of cause marketing that uses pink ribbon logos. The companies display the pink ribbon logo on products that are known to cause different types of cancer. The Pink ribbon logo symbolizes support for breast cancer-related charities or foundations. [1]
In 2007, the 25th anniversary of the organization, they changed the name to "Susan G. Komen for the Cure" and its logo to the pink ribbon. [11] The logo represents Komen's signature Race for the Cure event, a jogging race that raises money for the foundation. [12] In December 2009, Nancy Brinker was appointed CEO of the organization. [13]
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Most ribbons are not trademarked or regulated, and thus companies are able to place the image on any product. [51] One ribbon in particular that is recognized world-wide - the pink breast cancer ribbon - has been used by multiple alcohol companies for promotion, a practice that is known as "pinkwashing".
Breast cancer culture, sometimes called pink ribbon culture, is the cultural outgrowth of breast cancer advocacy, the social movement that supports it, and the larger women's health movement. The pink ribbon is the most prominent symbol of breast cancer awareness, and in many countries, the month of October is National Breast Cancer Awareness ...
Trademark Deal: Guangzhou-based fashion company Biem.L.Fdlkk Garment has purchased the global trademark rights of Cerruti 1881 and Kent & Curwen, two brands whose owners have included Trinity Ltd ...
Pink Ribbons, Inc. is a 2011 National Film Board of Canada (NFB) documentary about the pink ribbon campaign, directed by Léa Pool and produced by Ravida Din. [1] The film is based on the 2006 book Pink Ribbons, Inc: Breast Cancer and the Politics of Philanthropy by Samantha King, associate professor of kinesiology and health studies at Queen's University.