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The franchise also gets to keep the full $625 million of SoFi’s stadium naming rights, which last 20 years through the 2039 season. It is a unique revenue share structure in the NFL.
SoFi Stadium (/ ˈ s oʊ f aɪ / SOH-fy) [18] is a 70,240-seat sports and entertainment indoor-outdoor stadium in Inglewood, California, a suburb of Los Angeles.SoFi occupies the former site of the Hollywood Park Racetrack, 0.15 miles (0.24 km) southeast of the Kia Forum, 0.2 miles (0.32 km) northwest of Intuit Dome, and 3 miles (4.8 km) from Los Angeles International Airport.
In September 2019, SoFi signed a 20-year deal with the Los Angeles Rams and the Los Angeles Chargers of the National Football League (NFL) for the naming rights to SoFi Stadium in Inglewood, California. [46] The deal, which is worth $30 million annually, is a record for any naming rights for a sports venue. [47]
The majority of current NFL stadiums have sold naming rights to corporations. Only 3 of the league's 30 stadiums — Arrowhead Stadium, Lambeau Field, and Soldier Field — do not currently use a corporate-sponsored name. Though the Chiefs sold naming rights of the football field to GEHA, the team retain stadium branding under the Arrowhead ...
Stadium Sport Main tenant(s) League Country City Current owner(s) Broke ground Opened Total construction cost (billion US$) Inflation-adjusted cost (billion US$) in 2023 [1] Capacity 1 SoFi Stadium: American football: Los Angeles Rams
A view of SoFi Stadium in Inglewood, which would be served by a proposed $2-billion people mover that is opposed by Rep. Maxine Waters, who represents the area. (Allen J. Schaben/Los Angeles Times)
It does not, unless you count the natural breeze. Back in 2020, Times football writer Sam Farmer toured the soon-to-open stadium and reported that on a hot August day, it felt 10 degrees cooler ...
It also sells naming rights, tickets, and Personal seat licenses on behalf of teams. [7] In 2019, Legends negotiated the largest naming rights deal in the National Football League when SoFi agreed to a 20-year, $30 million per year deal with Kroenke Sports & Entertainment and the Los Angeles Chargers to sponsor SoFi Stadium in Inglewood ...