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Comparethemarket is a UK price comparison website, founded in 2006, that is part of the BGL Group. The website also offers other on-line companies the ability to provide their customers with a co-branded or white labelled comparison service. [1]
Hence, E-commerce accounted for an 18.2 percent share of total business turnover in the United Kingdom in 2012. Online sales already account for 13% of the total UK economy, and its expected to increase to 15% by 2017. There is a huge contribution of comparison shopping websites in the expansion of the current E-commerce industry.
Compare the Meerkat is an advertising campaign on British and Australian commercial television for comparethemarket.com, a price comparison website, part of BGL Group. The adverts feature Aleksandr Orlov, an animated anthropomorphic Russian meerkat (voiced by Simon Greenall , uncredited), and his family and friends.
In June 2007, The Guardian reported that Moneysupermarket was processing 52% of all the price comparisons in the UK. [7] However, the reporter also pointed out that, in the case of household and car insurance, price comparison websites such as Moneysupermarket rarely include all products on the market and that price comparisons are consequently ...
In later years as competitors Moneysupermarket.com, Go.Compare and Comparethemarket.com have entered the market, Confused.com has tried numerous different advertising vehicles. None have emulated the success of the initial campaign and Confused.com has slipped from the position of market leader to being the fourth largest car insurance ...
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Compare.com (formerly Comparenow.com) is a comparison shopping website for intangible products, most notably car insurance, with headquarters in Richmond, VA. Compare.com was owned by its founding investor, Admiral Group plc, owner of the United Kingdom's first car insurance comparison site.
mySupermarket.co.uk launched as a UK-based supermarket shopping and price comparison site in October 2006, using data on four of the main supermarkets Sainsbury's, Tesco, Asda and Ocado. [ 3 ] In June 2013, the company launched a mySupermarket.com for the United States market. [ 4 ]